Seeking Purpose

Recently, I sat through some intriguing discussions. These discussions challenged and pulled me. All good stuff. From these discussions, two points have stuck with me like glue...really really sticky sticky glue. These points - swot analysis and target audience. We'll save target audience for later. But...let's explore swot analysis. What in the world is swot analysis? This was my first question. Well…it’s an analysis of Strengths, Weaknesses, Opportunities, and Threats.

Ever think of these before? Your strengths, weaknesses, opportunities, and threats. What about your church's...

Strengths. What you do really well? Your core values. Perhaps you're gifted with talented teachers. Perhaps there's an underlying foundation of love…one that runs deep and wide.

Weaknesses. Or…more politically correct…opportunities for improvement. Perhaps you lack leaders. Perhaps mistrust has been fostered and kindled…more finger pointing than uplifting.

Opportunities. What are the needs within your community? Large segment of single moms? Large segment of unemployed? A laundry mat?

Threats. What threatens all of the above? A shaky economy or an aging congregation without fresh wind coming up through the sails.

So…time for your next decision. Whatever this decision…implement this swot analysis.

Standing upon a strength while improving a weakness. Taking advantage of an opportunity while minimizing a threat. Is this decision accomplishing this? If not, perhaps it's the wrong decision? Or...at a minimum...the wrong direction.

Combine the above with target audience…and, wow! Now, this decision has a face to it. Whether it be Sandwich Sam or Plano Pat (two towns near me)…you have a reason to do what you do.

One more time. Start talking and thinking like...we're launching this new ministry or revamping this existing ministry by standing upon a strength while improving a weakness and taking advantage of an opportunity while minimizing a threat...all in the name of reaching Sandwich Sam or Plano Pat with Christ's love. Wow! Now...that's what I call purpose!

Do you know your swot analysis? Do your leaders on all levels? Leaders - carve out some time, close the door, and flush it out...so it may flesh out for all.

Step outside the church and how about your family or even yourself? Until next time. Jed.