Wednesday, January 07, 2009

Church Marketing Sucks...Huh

Yesterday…I looked down and noticed a goof. My socks! I was wearing one gray and one tan. Oh well…who hasn’t been there? That moment. Keeping one eye open and wondering what to do next. Is anyone looking? Did anyone see?

How about your church? Do visitors feel out of place…as if wearing different socks? Or, is the opposite true? Let’s resurrect the same guy from an earlier post. Same jeans. Same shirt. We should give this guy a name. After all…he may want to make a future appearance within this blog. I like Abe.

Abe is curious. His friend has talked of Jesus. But, who is this Jesus and why should Abe care? Figuring he has nothing to lose…he walks through the doors of your church (if only it were that easy). Now what?

We so often get immersed in church culture that we seldom slow down. Slow down and think about people such as Abe. Sure…it’s easy for you and me. Through the door. Shake a few hands. Laugh a few laughs. Take our token seat. Rattle through the service. Sip some coffee. Talk the lingo. And…off to Sunday School we go for a repeat of the above. No doubts, fears, or worries. What about Abe? He is unsure about the shakes, laughs, takes, rattles, sips, and talks. Is anyone looking? Did anyone see?

My dad walked into the emergency room about a decade ago. Throwing his wallet at the desk…he announced he was having a heart attack. The response was impressive! My dad survived this heart attack due to this response and the hand of God. He didn’t have to ponder or wonder. He was welcomed. The shakes, laughs, takes, rattles, sips, and talks were not a big deal. Our church should mimic this emergency room. Welcoming those with heart conditions…washing away doubts, fears, or worries.

Take a hard look at your church. What will Abe see? Will he be welcomed? Will he know what to do or where to go? Will he ponder or wonder? Worse yet…will he sit in our token seat (just kidding)? Don’t ignore these questions. Take action! Implement change where needed. Nothing to change? If so…please let me know and I’ll pray for your ego. :)

Dan Kimball recently posted about this topic. Click here for this post. Also, I stumbled upon a blog named Church Marketing Sucks. An interesting name. And…there’s some interesting reads within this blog. Take a look here. Until next time. Jed.

1 comment:

Joseph said...

I'll take the pink pair! Abe may be confused a time or two in my church. Maybe it's time to tackle the beast of change or at least slight change. Thanks Jed.